I’m bracing myself for New Year-resolution season like a Florida resident who is watching a hurricane approach the shore knowing that there’s nothing they can do to stop it. They can only hope to survive it.

Personally, I don’t make New Year resolutions. I’m an adult. I set goals, and I don’t reserve the first of the year as the only time I can set goals for myself. Instead, I take a more flexible approach and set goals when something needs to get done.

My staff is going to point back to that sentence when I send them an email later this month with a number of goals I want to achieve next year. But it has nothing to do with Jan. 1 and everything to do with things needing to get done.

If I had to be specific, I don’t really have a problem with people setting New Year resolutions. I mean, you do you. I do, however, have a problem with them thinking I care what their resolutions are.

I know that sounds harsh.

Let me explain.

I have a buddy. He’s a bit of an overachiever. At least that’s the persona he portrays on all of his social media accounts. He’s a classic one-upper. It doesn’t matter what you’ve done, he’s done it better and overcome more challenges to do it.

Most of the stuff he humble brags about I tend to let go. I mean at this point, I’ve just accepted him for who he is. But there’s one thing he posts – ad nauseam – which make me feel like I’m taking a bath in a tub full of fire ants.

It is his ever-increasing goal of reading x-number of books per year. He started out with 52 a few years ago and now I think he’s up to 400 or something. That’s an exaggeration, but you get my point.

Look, I’m a big proponent of reading. I think if people would open the Kindle app as much as they open Facebook or Instagram, we’d be much better off as a society.

But this guy picks the most pretentious reading material ever to be inked.

He does it for the likes and I’m not totally sure he actually reads what he says he does.

I read at least an hour a day outside of what I do for work. I am not a slow reader. However, I’ve never managed a book a week. I know there are a lot of variables there. The big one being the overall length of the books, but unless he never sleeps, I’m not buying it.

If this were just a one-time thing. Like something he did at the beginning of the year and then it went away. I could ignore it more easily.

But, no. We get weekly updates with “his thoughts” on what he’s read.

Y’all. I’m 87% sure his thoughts come from the book jacket.

Here’s my plea. If you’re going to set goals for the new year, then set them for the right reasons. Don’t just do it for the likes.

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