Army Emergency Relief’s goal is to give a “hand up, not a handout,” but to do that, they need to raise money.

Redstone Arsenal officially kicked off its annual AER fundraising campaign on March 4 in the Pershing Welcome Center.

This year the goal is to raise $130,000 to go AER, which 90% of the money raised goes directly to Soldiers in need.

“You cannot accomplish the mission if you don’t take care of our Soldiers,” Garrison’s Command Sgt. Maj. Billy Counts said. “AER is one of those programs that help us take care of our Soldiers.”

Counts spoke about how AER has changed over the years and shared with the crowd his experience with receiving AER assistance.

AER is designed to help active duty Soldiers, their families, retired Soldiers and their families, surviving spouses and children; and Army Reserve and National Guard members and their families by providing zero-interest loans and grants to them when they need it.

Counts acknowledged asking for help can be hard.

“I can sit now as a 30-year veteran or almost a 30-year veteran of the Army,” he said. “I make pretty good. I don’t want for anything. My daughter didn’t want for anything.

“But I’ll look back at some of those paystubs when I was a young specialist with a brand new wife and a brand new baby, and I want to slap myself because I argue about money now, and I’m making three times, four times, what I did back then.

“But life happens, and what do we do? We rely on the support structure.”

Counts then contrasted the support structure AER provides to what he called “predatory lenders.”

He said in the past, some Soldiers might turn to these lenders who charge high-interest rates on loans because they felt going to AER would come with a lecture, while the outside lenders would make them feel like best friends.

Today, that’s changed.

“We redrew some of the parameters and gave first sergeants and commanders the authority to make decisions that will impact these Soldiers.”

According to Counts, that decision provided a more streamlined process that made getting help more accessible, and it allowed them to look at each situation and decide if they are enabling problems or helping a Soldier with them.

“It’s a hard thing for somebody to basically say ‘Hey, I’m in a bad position. I need help,’” Counts said.

In 2019, AER provided $70 million in assistance. More information can be found at

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