A national campaign to hire 10,000 new Soldiers over three days between June 30 and July 2 will round out the month-long celebration of the Army’s 245th year.
It’s no secret that tomorrow’s Army will rely ever more heavily on leveraging advanced information technology, artificial intelligence and data analysis. That’s why the new Army recruiting campaign, which started in late 2019 and called “What’s Your Warrior?” is targeting those currently up to age 24, also known as Gen. Z, for their specialized skills.
“We know today’s young men and women want more than just a job. They desire a powerful sense of identity, and to be part of something larger than themselves,” said Secretary of the Army Ryan McCarthy when the new “What’s Your Warrior?” recruiting campaign kicked off in late 2019.
He said the campaign “highlights the many ways today’s youth can apply their unique skills and talents to the most powerful team on Earth – one uniquely qualified to solve the world’s most impossible challenges.”
The Army’s new recruiting campaign is using immersive, epic storytelling concepts that have influenced Gen Z’s view on the world. The “What’s Your Warrior?” campaign ties aspirational warrior identities to the Army’s 150-plus unique careers and eight broad specialty areas, including Signal, Air and Space, Cyber, Science and Medicine, Engineering, Support and Logistics, Intelligence and Ground Combat.
“We have taken a lot of different approaches to help with recruiting operations recently to include utilizing social media and virtually engaging with our communities as much as possible,” said Capt. Angela Smith, Company Commander, Huntsville Recruiting Company. “There are tons of benefits and opportunities that the Army can offer whether in the Army Reserve or active duty.”
A new career match tool at www.GoArmy.com helps recruiting prospects align their personal interests with roles offered within the Army.
For soldiers who want to pursue an education while in the Army Reserve, Smith said there are lot of different ways to pay for their education. For active duty soldiers, they can take online courses utilizing the Tuition Assistance Program, and more.
Having so many avenues to use in approaching prospective recruits is helpful, said First Sgt. Stacey McCarty, also with the Huntsville Recruiting Company.
“I wouldn’t say that recruiting is difficult in the current environment, but recruiting looks different. We have shifted to a virtual process because of COVID-19 to minimize risk to our force and our communities while still allowing the recruiting process to continue and allow young men and women to join our ranks,” she said. “Plus there is never a loss for excitement and adventure in the U.S. Army.”
While there’s currently a strong focus on Gen. Z, McCarty said the doors are open to anyone who is between the ages of 17 and 34 years old who meet the required aptitude and physical qualifications.
“Soldiers can travel all over the world in support of the Army’s mission,” and that’s not going to change as the Army moves into the future, McCarty said. Then there are options to volunteer to go to Airborne School, Air Assault School or even challenge themselves to attend school for the Special Operations Community.
“The possibilities are really too many to list here,” she said. “But that’s why we’re here. Our job is to be ambassadors for the Army to our local communities. Recruiting Command is responsible for assisting men and women in starting their Army story” as they fulfill the missions of the Army’s future.
McCarty said current and future soldiers are the Recruiting Command’s first priority.
“And they will always take care of our mission,” she said.