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After 20 years of operation, the Huntsville Sports Commission is rebranding the organization and bringing a fresh new look to its sport recruitment efforts.

The new Huntsville Sports Commission logo integrates a sports banner along with the star, a nod to the city’s “Star of Alabama” tagline. There are variations of the logo and sports banner to be used in reference with the new brand guidelines.

In the past 20 years, the Huntsville Sports Commission has orchestrated over 500 events in Huntsville with an approximate economic impact of over $150 million.

In a survey conducted by Knight Eady in 2018, 57% of the 667 respondents stated that they were “not familiar with Huntsville Sports Commission” and 26% said they had “heard of the Huntsville Sports Commission, but (are) not familiar with it.”

“The Huntsville Sports Commission has a proven success in building valuable relationships and operating top-tier events in the sports industry over the past 20 years,” Brooke Izzo, director of marketing and communications for Huntsville Sports Commission, said. “As an organization, we saw an opportunity to better highlight the high caliber events coming to Huntsville and available for all to attend. We are extremely excited to launch our new brand and build a lasting relationship with the Huntsville community.”

In addition to the new brand, the Huntsville Sports Commission launched a new website Friday. The Huntsville Sports Commission coordinated with Bold Agency on both projects.

“There couldn’t be a better time for the Huntsville Sports Commission to rebrand,” Ralph Stone, executive director of Huntsville Sports Commission, said. “In addition to celebrating 20 years of success the HSC has recruited some of the most prestigious events to Huntsville with even more to be announced this month.”

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